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I Hate Facebook, But It’s Great For Business
Trust me, the irony of having a complete and utter Facebookphobe write the Blog covering the Wellington Brainy Breakfast session on Facebook Rebooted is not lost on me. Personally, I hate Facebook....
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We need an app, don’t we?
The Wellington Knowledge Bites luncheon on 18 June provided an opportunity to hear how local experts are using mobile apps to enhance customer/user experience, and learn what marketers need to know in...
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Driving Excellent Results through User Experience
The last Brainy Breakfast: User Experience, in Auckland and Wellington, provided the audience with three excellent examples of how, by placing customers at the heart of an organisation’s thinking, a...
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Building an On-line Experience that Customers Have Always Wanted
The recent Brainy Breakfast provided three excellent examples of how to deliver an excellent user on-line experience. Last week we looked at how the BNZ used customer insights to develop its...
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Developing an On-line User Experience Strategy
The third and final instalment from the recent Brainy Breakfast looks at the design process used by industry expert TBWA / Digital Arts Network to develop successful on-line user experience strategies...
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Tips for Monetising Facebook
The audience at the recent Knowledge Bites in Wellington enjoyed the experience and expertise of a trio of local speakers who are using social media to build relationships and drive business success....
View ArticleB2B Marketing: Businesses Are People Too
With the majority of Marketing Association members involved in Business-to-Business (B2B) marketing, the recent Knowledge Bites in Wellington provided members with insights into the issues that B2B...
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Search Engine Optimisation – How to Create a Top Ranking Website
The recent Knowledge Bites in Wellington gave attendees a refresher on the importance of Search Engine Optimisation (‘SEO’) and the latest techniques you should be using to ensure your website gets to...
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